‘Good on you’ is all about helping you buy clothes that not only look good but you can feel good about buying.

Originally from Australia, Good on You has expanded to be a global platform that prides itself on making it easier for the consumer to shop and support brands that are using ethical business practices. As of 2019 they have rated over 2,000 brands.

They also launched an app where you can suggest what brands they should look into next.

As of 2019 British actress, Emma Watson has partnered up with them as their spokesperson

They take into account how the people making the clothes are impacted as well as the environment, specifically how they dispose of their waste. They also research any certifications that the brand may have as well as their public stances on issues.

Once they have compiled all of the information they give them a rating (1 to 5). Some fast fashion brands have a rating of “It’s a Start” as they have realized that they need to make changes as their customers demand change.

Good on You also has partnered up with brands that have received either a “Good” or “Great”. They will have affiliated links to brands to support them and the work that they are doing. These appear as alternatives to other brands with lower scores.

—JC

Sources:

First image – https://thegreenhubonline.com/2019/09/03/these-online-retailers-are-helping-you-shop-your-values-but-is-it-just-greenwashing/

App Icon – https://apps.apple.com/us/app/good-on-you-ethical-fashion/id1044017998

App – http://ethicalconsumer.org.au/good-on-you-app/

Website (Screen Shot) – https://goodonyou.eco/

App Infographic – https://fashionweekonline.com/ethical-fashion-gets-app-download-good

Emma Watson – http://fairtrade.org.nz/Media-Centre/News/February-2019/Emma-Watson-Announced-As-Good-On-You-Supporter

Infograghic – https://thegreenhubonline.com/2018/07/30/the-good-on-you-ethical-fashion-app-is-now-available-worldwide/

Dior Rating (Screen Shot) – https://goodonyou.eco/how-ethical-is-dior/

Categories (Screen Shot) – https://directory.goodonyou.eco/?_ga=2.79904272.627991814.1586232477-812386363.1586232477

Ratings (Screen Shot) – https://goodonyou.eco/how-we-rate/